General | December 2016

Brigade REAP – The First Accelerator Programme in India for the Real Estate sector inaugurated

Brigade REAP – The First Accelerator Programme in India for the Real Estate sector inaugurated

A brainchild of Nirupa Shankar, Director - Brigade REAP, Brigade Real Estate Accelerator Programme (REAP), is the first initiative of its kind in India, set up with the aim to give innovators & inventors in India, in sectors relevant to real estate, an organised approach to help build sustainable & scalable businesses.

A report by the Indian Brand Equity Foundation said that the Indian real estate market is expected to touch US$ 180 billion by 2020. The housing sector alone contributes 5-6% to the country’s GDP. Retail, Hospitality and Commercial real estate are also growing significantly, providing the much-needed infrastructure for India’s growing needs.

Brigade REAP has been conceptualised to combine resources within the group, as well as with partners and well-wishers to add value to young companies and help them build innovative and path-breaking companies from India.

Mr. M. R. Jaishankar, CMD, Brigade Group


Reap logo

The 6 key pillars of engagement with young companies will be:

  • Product Development
  • Technology Road Map
  • People Strategy
  • Go-to-market Strategy
  • Marketing, Branding & PR Strategy
  • Investment Readiness

Brigade REAP will focus on

  1. Internet of Things - Smart Homes, Smart Communities, Smart Cities, Home Automation, Building Management Systems (BMS), Analytics & Enterprise Data Management, Construction Management etc.
  2. Nano Technology - Nano Technology advancements to make lighter structures, stronger concrete composites, energy efficient glasses, self-cleaning paints etc.
  3. Cleantech & Renewables - Alternate energy, improved technology for higher efficiencies, waste & water management etc.
  4. Visual Computing - Facial recognition, video security & surveillance, video analytics, augmented reality & virtual reality etc.
  5. Logistics - To address issues faced in logistics & supply chain, improve efficiency etc.


nirupaThe purpose of this programme is to help bring about exponential operating efficiencies not only to our business, but the industry at large.
Nirupa Shankar - Director, Brigade REAP

kuruvillaAt REAP, we work on ensuring that innovative ideas are not lost in execution and find the perfect application in the real estate industry.
John Kuruvilla - Chief Mentor, Brigade REAP

apulThe accelerator will give young companies access to deep domain knowledge in the real estate sector and the focus to solve real, on-ground issues that plague the industry.
Apul Nahata - Mentor-in-Residence, Brigade REAP

General, Brigade Group



A Few Thoughts

Completion of 30 years in business is a significant milestone. One would have seen many highs & lows and weathered many a storm.


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